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innovative travel business plans
innovative travel business plans
Next up: tourism & travel.
Business Travel
Following our post on airline KLM’s successful attempts at creating social network platforms for frequent flyers, we were alerted to a start-up that’s aiming to do something similar. While KLM’s Club China and Club Africa are destination-focused—connecting people who are doing business in specific regions—PairUp matches business travellers headed to any destination. How it works? Members start by uploading their current contacts from Outlook or whatever contact management tool they use, and can build their network from there. When planning a trip, users enter their travel data: departure and arrival dates and cities, and if relevant, the trade show or conference they’ll be attending. They can then select the contacts they’d like to track or meet up with: people in the destination city at the same time, those attending the same event, flying on the same day, or working for a specific company or in a particular industry. For example, if a member is flying out to Houston, PairUp will display people that he or she might want to meet face-to-face. Either existing contacts that will be in the city at the same time, or people who work in the same industry or are attending the same event. PairUp also makes it easy to share travel plans with colleagues and coordinate meetings with new contacts. A memory-jogging trip history feature keeps tabs on past business trips, meetings and contacts made at trade shows, conferences, etc. PairUp launched very recently, and as is always the case with social networks, the service will need to gain a certain level of active members before it becomes truly useful. Offering events organisers a ready-to-use networking tool dubbed ShowConnections, PairUp plans to get a significant number of users signed up soon. Like KLM’s clubs, PairUp is targeting a new audience for online social networks. Time to set up similar grown-up, hardworking versions of MySpace and FaceBook in other parts of the world? If you’re in the travel industry, now would be a good time to meet up with PairUp. Lots of opportunities for interesting partnerships ;-) Website: www.pairup.com Contact: info@pairup.com
Cruise Ship Industry
If you live in Europe, you must have heard of easyCruise by now, yet another low fare concept from the people that already brought cost-conscious Europeans easyJet, easyCar, easyHotel and more. With the launch of the 289-foot-long easyCruiseOne on May 6th in Nice, France, budget travelers will soon be able to invade the playgrounds of the rich and famous on one-week itineraries that allow them to embark and depart at any port along the route, provided they stay onboard for at least two nights. Targeting passengers in their 20s, 30s and 40s who have not previously considered travel on a conventional cruise, the easyCruiseOne itinerary covers St. Tropez, Cannes, Nice, Monaco, Imperia (for San Remo), Genoa and Portofino. The ship's six decks include a Caffe Ritazza, an American-style Sports Bar, and a Tapas Bar with a live DJ on some evenings. There will also be an outdoor six-person jacuzzi on deck. All food and beverage will be sold on an a la carte basis. Cabins are available in three categories, with 72 twins, 6 quads and 4 suites. For passengers who want their cabin cleaned or bedding and towels changed during the course of their cruise, there will be an optional housekeeping charge of USD 20 (GBP 10 / EUR 15) payable on board. If easyCruise proves successful, another 4-6 ships may be added to the fleet by 2010, cruising not only the Mediterranean but possibly Caribbean and Australian waters as well. OpportunitiesWhile easyCruise's tag line "CRUISE INTO THE PLAYGROUND OF THE RICH & FAMOUS" initially conjures up fantastic images of horrified jet setters taking to their Wallies to escape the very orange easyCruiseOne, the company's vision could play out well. It capitalizes on changes in travel patterns and a predicted growth in the cruise market of 6 new million new customers in the next few years. The fact that up to 80% of all Northern American and European households have never taken a cruise, doesn't hurt either. On a grander scale, easyCruise could change the dynamics of a somewhat conservative industry. After all, boats may have gotten better and more luxurious, but the product itself has shown remarkably little innovation, and remains geared toward a run-of-the-mill audience, sustaining a fairly un-cool image of what could be a really fun or hip way to spend a part or all of one's holiday. Naturally, easyGroup's low fare airline division easyJet will also benefit from flying aspiring cruise passengers to Mediterranean ports. With tourists going on short breaks non-stop and year-round, adding a few nights on a cruise ship should appeal. Other cruise companies to follow? And on a grander scale: which industry will succumb to the low fare revolution next?
Travel Web 2.0
I love it when you see a "2.0" on the end of a market. It shows that the marketing people are desperately trying to come up with new technologies to sell that market ;-)
Trip advisor showed the way, but the problem is that then every travel company wants social networking features or reviews etc. and it all becomes a bit of a yawn.
Most people have forgotten that Web 2.0 is the semantic web and view it as social networking.
I would far prefer that this looks at how technology can improve the experience of the traveler and in which traveler sector (business, leisure, self plan, package etc.) and in which part of the travel cycle the person is in (planning, buying, transit, location etc.)
Certainly the travel market has a long way to go. My preference for the business/self planner is much more intelligent route planning across multiple transport methods especially when your destination is not at a transport hub.
In location services with mobile will start coming through and there is alot that can be done with customer services and alerts.
Bottom line go back to the original principles of web 2.0, analyze what is lacking in each travel niche and the answers will be there.
Finally all the leisure players can put reviews on their sites (yawn again).
Here is a list of 2.0 companies:
1st Home Exchange http://www.1sthomeexchange.com/ BootsnAll http://www.bootsnall.com/ Cleartrip http://www.cleartrip.com/ Couchsurfing http://www.couchsurfing.com/ Farecast http://www.farecast.com/ Flyspy http://www.flyspy.com/ Groople http://www.groople.com/ Gusto http://www.gusto.com Kayak http://www.kayak.com/ MakeMyTrip www.makemytrip.com Mobissimo http://www.mobissimo.com/ MP3Travel http://www.mp3travel.com/ Paguna https://www.paguna.com/ Pastigo pastigo.com Quixo http://www.quixo.com/ Real Travel http://realtravel.com/ Rezgo http://www.rezgo.com/ SideStep http://www.sidestep.com/ SnapJot http://www.snapjot.com/snapjot/ Suggest for Travel http://suggest4travel.com/ Travelguru TripCart http://www.tripcart.com/ TripConnect.com tripconnect.com TripHub http://www.triphub.com/ Tripmojo http://tripmojo.com/ Tripology http://www.tripology.com/ VCarious http://www.vcarious.com/ Viator Virtual Tourist http://www.virtualtourist.com/ WAYN http://www.wayn.com/ Yatra
What Travel 2.0 is all about
Travel 2.0 is all about:
Making a better travel website
Travel log startup Driftr plays up clean interface, better organization
Driftr lets you detail your past trips or those in progress, ranking places to eat, places to stay and attractions. It includes a blog for each day of the trips you create.
Erick Laubach, one of the founders and developers, says that the site targets the younger generation with a slick, easy to use design. It uses a custom made world map to appease the eyes as opposed to a drab Google map, keeps the advertising discrete, and showcases a sizeable quantity of colorful pictures (about eight thousand total right now; remember this is an early alpha). The company has plans for several improvements in subsequent alpha releases, such as linking to friends and the ability to invite anyone to the service.
Competitors, such as Trip Advisor and Virtual Tourist, may have a commanding presence in the crop of travel sites, but even with their vast quantities of information, they may not prove quite so competitive on the design front. Their interfaces are not very attractive, the quality of the content is left to the user to parse through, and they bombard users with excessive advertising.
Laubach says he wants to build something useful and entertaining and has no grand plans to take over the industry or flip the company. It’s a service built by people who had a need for it in their personal lives, he says.
Driftr was developed part-time by three developers based out of the Los Angeles area over the last four months.
Airlines
Marketing innovation in the skies is back! Think Song, think JetBlue, think AirAsia. And now: Backpackers Xpress. The new airline is slated for launch this June, and is going (you guessed it) after the backpacking party crowd looking for cheap flights headed to and from Australia. Roughly half a million young budget travellers flock to Australia from the northern hemisphere every year, of which Backpackers Xpress hopes to lure 139,000 in the first 12 months. Stopovers will include Delhi and Bangkok.
It's going to be fun. Backpackers Xpress' first two jumbo jets have an all-economy seating area with a pub(!) instead of a first class cabin (source: Sydney Morning Herald). There will be karaoke, dance competitions, pizza and a personal DVD service with over 300 titles to choose from. Could Backpackers Xpress signal the start of no-frills airlines taking on long haul routes, something that would further disrupt the already turbulent aviation market?
Opportunities
You don't have to be a certified trend watcher to spot the rapid changes in travel patterns and travel behavior across the world. Especially for young Europeans, traveling around the world has become firmly entrenched in their lifestyle, with Thailand quickly replacing the Spanish Costas for a fun ten days on the beach. 30-somethings might mourn the loss of old style 'roughing it', and 40+ boomers may not get it at all, but for generation X, the no-frills experience economy now includes partying and lazing around, anywhere that takes their fancy. Time to further sharpen your segmenting strategies?
Social Networking
Secondly, social networking sites like Facebook, MySpace, Friendster, Orkut and others will allow friends from all over the world to instantly connect with each other. Just last night on my way back to Subic Bay (Philippines) from Manila, I sat beside a group of young Americans, Dutch and Hong Kong tourists who were going to Subic Bay as well. They asked me a lot of questions on what's the best places to visit in Subic and I answered them to the best of my abilities. After which we exchanged email addresses and Facebook account names so that they can become my tourist guides as well when I come to visit their respective countries.
I believe that scenario will only increase as more of the youth today hook up and become friends with anyone anywhere on the planet. It will spawn a new era in travel and tourism where you can build friendships and even romantic relationships the world over.
Mobile Phones / PDA's & Travel
With the mobile guide we will have a completely guided tour automatically adjusting to our preferences. It will navigate us. Based on our preferred level of depth it will provide audiovisual guidance for the sites we are in. It will buy bus tram ferry and train tickets for us while bringing us to the stations on time. Book dinners and entertainment features for us, and will continue learning what we like and dislike and where have we been and don't like to go back again and will plan the journey for us.
see: http://www2.bremen.de/wuh/umts/Kap1/docs/liraz.pdf
Location mapping "Yelp" style
see yelp
more: local reviews
Dopplr tests traveller tips sharing Posted: 03 Dec 2007 10:48 AM CST
So for instance, as well being able to see who in your network is travelling to Paris this month, you can also see any tips they have on the city. For instance, under Paris, Co-Founder Matt Biddulph has put “Le Potager du Marais vegetarian restaurant… Traditional French dishes done vegetarian.” However, Biddulph denied the intention with this new feature was to create a “listings” style section:
So, perhaps not something to quite get the ‘networking around location’ startups too worried just yet, but certainly something they will be keeping their eye on.
Whrrl: Map and Mobile-Centric Social Reviews Posted: 02 Nov 2007 07:43 PM CDT Sometimes products are easy to sum up in single sentences, sometimes they are most definitely not. Whrrl, a new site by Pelago, is one of those that eludes definition. Hence, Pelago’s need to describe it unhelpfully as “a seamlessly integrated Web and mobile experience that is social, useful, and fun” (I admit, my headline’s not that much better).
Let’s start with the fundamentals and go from there. Whrrl is at heart a social network, as are many websites we see these days. But it’s a social network with a purpose (or, several related purposes, as we shall see). Members primarily use Whrrl to share their opinions and knowledge about local outfits, such as restaurants, bars, retail stores, and hotels. In the spirit of Yelp, users can find basic information about establishments and then, more importantly, share reviews of them (with brief descriptions and a star rating system). You can also write simple notes that correspond with particular locations, notes you can choose to share with all Whrrl members or just your friends.
Whrrl is also a mapping service of all the establishments that can be reviewed. After signing up for the site, half your screen will be dedicated to an interactive map provided by Google on top of which Pelago has dropped identifiers for your local establishments. Scan the map to find local outfits and click on their dots to pull up reviews and basic information about them. If a certain store or restaurant has been reviewed favorably or unfavorably overall, its dot on the map will indicate that fact. Opt to see indicators for establishments that have only been reviewed by your friends, or choose to view the map aggregating everyone’s contributions.
If you don’t want to find establishments using a map, you can use the Whrrl Sifter tool to perform a keyword search and then specify criteria (e.g, cheap, open now, baked goods, within 5 miles). No matter how you explore local destinations, Whrrl is intended primarily to help you share your experiences with friends. If you click on someone’s name anywhere that it is referenced, you’ll be shown on the map some of the places they have reviewed or rated.
Whrrl is also a mobile application for two main reasons: Pelago provides a full-featured version of the site for mobile devices, and soon you will be able to track your friends via GPS (if they let you). While most of the reviewing will take place on a computer (since many people don’t have mobile devices that make typing easy) you can access the site’s reviews on a map using your handheld. This makes it easier to figure out where to eat when you’re already out on the town. You can also post images and receive alerts about your friends activities from your phone. If your friend rates a place nearby, you can bookmark it for later.
As for the GPS, Whrll will be competing with other tracking services like Loopt to provide a way for your friends to find out where you are currently located. If you install the software on your phone and choose to share your location with friends on a white list, they will be able to see you real time on Whrrl’s map. Pelago says they have been working on a patented probablistic model to ensure that people’s locations are reported accurately. The system will report the actual establishments your friends are at, so you don’t even need to look at a map. The GPS functionality is all optional of course, and if you turn it on, the software on your phone will even ask you from time to time whether you still want it on. This is to prevent someone from tracking you without your knowledge.
As for the future of Whrrl, the company is adding more support for events. Currently you can use the system to tell your friends when you’ll be at a certain location. In the future, there will be more information in Whrrl associated with events (you’ll be able to add reviews of them, for instance). Pelago is also working on more ways to get information into the system. They contracted out to a team in the Philippines to manually collect all of the basic information about food and drink establishments currently in Whrrl. In the future, they will collect more information about non-restaurant establishments and eventually will turn the system into a wiki of sorts so users can edit most everything.
Pelago raised $7.4 million last November from Kleiner Perkins Caufield & Byers, Amazon founder Jeff Bezos, and Trilogy Equity Partners. They are currently running a promotion campaign with American Eagle to get the word out to Whrrl’s target demographic, 18 to late 20 year olds. Robert Scoble recently recorded an interview with Pelago CEO Jeff Holden
Maps & Local reviews
Q&A with UpNext, a local search and mapping company
The New York City company has created a fully 3D map of Manhattan and made it easy to explore. As with any local search engine, you can search for businesses and specific locations, but with UpNext, that’s not really the point. With the ability to pan, zoom, and rotate the city map in any direction and add visual layers to find restaurants, hotels, transportation and recreation spots, UpNext allows you to investigate any neighborhood in the city without having to go there first. It is sort of like a combination of Google Earth and Virtual Earth mixed with a dose of video games, and it has a spotlight feature, which automatically highlights interesting locations as you browse a neighborhood. The layers are more refined than those of Google Earth. So for example, instead of looking generally for places serving food, which can get visually overwhelming, you can refine the search to find only lounges.
It has produced a Facebook app that replicates that map in the social network but adds the ability to tell your friends where you’ve gone, see where they’ve gone, read their reviews, and more. Today, we talked to the company’s four founders, led by Danny Moon. The Q&A is below.
Semantic Search for Travel ?
Kango makes travel search personal and raises $4mm
This area is extremely competitive. Companies like Kayak and Sidestep, which search multiple sites for the best ticket prices, have raised millions from marquee VCs; cFares, which finds wholesale plane tickets at discount rates, recently raised $4.5 million. TripIt makes it easy to manage your travel plans and share them with others and raised $1 million. We recently used and like Farecast, which does much of this, and offers predictions too. The list goes on and on.
But Palo Alto’s Kango is doing something different. Rather than pricing airfare and hotels, it wants to help you plan what to do once you reach your travel destination. You can already do this using tree-based travel guides like Lonely Planet or by scouring thousands of small sites for recommendations from other travelers. But Kango wants to index these small sites and use semantic technology to detect what destinations and activities they cover, so someone looking for a family vacation in, say, Big Sur will see a different set of results than someone seeking romance or adventure.
Kango’s technology extracts the sentiment from the postings it indexes and only shows results for locations that get positive buzz. If you’re looking for activities, you can filter using a number of criteria, including theme parks, playgrounds, wineries and breweries, and spas.
In its current state, Kango only supports California and Hawaii and doesn’t expand beyond “family friendly” and “romantic.” The ability to search for “pet friendly, “historical,” “eco-friendly” and “thrill-seeking” destinations and activities is planned for later releases.
The company’s founder Yen Lee, who was a general manager for Yahoo Travel, has an insider’s perspective on the limitations of the online travel market and has used what he learned at Yahoo Travel to build a technology with a refreshing spin on travel search. With all of the money and brainpower behind online travel sites, it’s surprising something like Kango hasn’t come along sooner.
That said, getting users to visit yet another site as part of their travel planning process will be no mean feat. Once it’s fleshed out, it’d be great to see Kango’s services integrated into a larger platform that handles ticket search, booking, and TripIt’s central organization from one beautiful interface. See our first mention of Kango here (scroll down).
Travel Technology
Travel technology is a term used to describe applications of Information Technology (IT), in travel, tourism and hospitality industry. Travel technology may also be referred to as tourism technology or even hospitality automation. Web 2.0 is a current buzzword in the travel technology community, used to describe various social software applications. XML is an increasingly important aspect of travel technology for handling metadata toward the semantic web.
Since travel implies locomotion, travel technology was originally associated with the computer reservations system (CRS) of the airlines industry, but now is used more inclusively, incorporating the broader tourism sector as well as its subset the hospitality industry. While travel technology includes the computer reservations system, it also represents a much broader range of applications, in fact increasingly so. Travel technology includes virtual tourism in the form of virtual tour technologies. Travel technology may also be referred to as e-travel / etravel or e-tourism / etourism (eTourism), in reference to "electronic travel" or "electronic tourism".
Applications of Travel TechnologyTravel technology includes many processes such as dynamic packaging which provide useful new options for consumers. Today the tour guide can be a GPS tour guide, and the guidebook could be an audioguide, podguide or I-Tours, such as City audio guides.
hotel industry
British easyGroup has set its sights on one of the missing links in its travel/entertainment empire: accommodation. Welcome to easyDorm!After turning various industries upside down by launching the likes of easyJet, easyCar, and easyCinema, British easyGroup has now set its sights on one of the missing links in its travel/entertainment empire: accommodation. After all, if it's price-elastic, the easyGroup will go for it! Soon, after boarding orange easyJet planes, picking up an easyCar at the airport, and watching a movie in an easyCinema, consumers can get a good night's sleep in an easyDorm, all for next to nothing if booked well in advance.
Starting in London next year (New York and Paris could be next, source: USA Today), easyDorm will concentrate on providing accommodation only, and will not offer a restaurant or other services. Bedding and toiletries will be available for purchase for those customers who don't bring their own. Rooms will consist of pre-fabricated fibreglass units (nothing to break, no dirt accumulation), and come with a shower unit, a lavatory and floor mattresses inspired by Japanese tatami style bedding. An extra charge applies for those who choose not to clean their own room.
OpportunitiesIt will be highly interesting to see whether easyDorm can compete with more than just youth hostels and backpacker joints. It's entering a growing market though: there are around 60,000 rooms in the UK in budget hotels today, from less than 8,000 in 1992.
And changing travel and tourism patterns (not in the last place fuelled by sibling easyJet), with tourists going on short breaks non-stop and year-round, wanting to spend a minimum on transport and accommodation, and a maximum on experience, shouldn't hurt either. Living in Paris, London, New York, Cape Town, LA or any other world city and want to get involved? On its website, the easyGroup invites anyone interested in participation to email them, so here goes: James Rothnie at james.rothnie@easyGroup.co.uk. (Note: while we'd think easyDorm alone is a sizeable endeavor to pull off, the easyGroup is already planning easyPizza, easyBus and easyCruise. Springwise will track all of these new business ideas, and would like to thank easyGroup for the steady flow of inspiration;-)
Finding the perfect Hotel
Hotel search? Video completes the picture »
Launched a few weeks ago, Trivop claims to be the first online hotel video portal. Using Google maps to help users find hotels, the website gives them the next best thing to visiting a hotel in person—a video walkthrough. Each video begins with some street footage near the hotel. The video camera then takes the viewer up to the entrance and into the lobby and other public spaces, and on to a room. Videos are available for each of type of room a hotel offers (standard, deluxe, junior suite, etc), including shots of the bathroom and the view through the window. No running commentary, just some fairly innocuous background music. Additional information includes the five most recent reviews on TripAdvisor, a full street address and a link to the hotel's website. French Trivop currently lists 144 hotels in Paris and 11 in London. Within a few weeks, the site will expand its reach by harnessing the power and video cameras of the masses. Travellers (and hotels) will be able to upload videos they've shot. In addition to amateur videographers, Trivop is also seeking freelance filmmakers to shoot professional videos: "Trivop is convinced that hotels must provide a video on their website. We want to open up many business opportunities for you by building the biggest community of filmmakers all around the world for the hospitality industry." About time, considering the very limited still and moving imagery most hotel websites offer. Thomas Owadenko, Trivop's founder, informs us that 500 filmmakers signed up over the past three weeks.
So besides the providing travellers with previews of hotels, Trivop will also tackle the B2B side by creating videos for hotels, or brokering between hotels and freelance filmmakers. With both professional and user-submitted candid videos, the website's visitors will benefit from the same kind of transparency that candid photos on TripAdvisor offer. Sources of revenue include production fees and hosting charges for hotel-directed videos, as well as referral fees. The company will also license its catalogue to online travel agencies. Trivop's main challenge is to build content and traffic quickly, since TripAdvisor (which has 20 million unique visitors each month and is owned by Expedia), started letting users upload videos last month. Watch this space! Website: www.trivop.com Contact: www.trivop.com/contact
Travel guide books
What could be better than having an insider walk you through his or her favourite spots in a new city or travel destination? How about having access to a whole library of such tours that can be downloaded right to your iPod or MP3 player? That's what Chicago-based AudioSnacks is offering consumers. Users can download audio tours of select destinations and can put up their own tours for purchase.
“AudioSnack is a place to find, purchase, download, listen to and appreciate audio tours that people just like you have created to share, and a place where you can do the same for others.” Tours are modestly priced—some are even free. Many feature downloadable maps to accompany the audio footage, and customers can listen to a sample snippet of a tour before deciding to purchase.
Already there are tours available for destinations in the United States, Canada, Europe, Australia, South Africa and more. Customers get a unique perspective and insights: they can take an audio tour through Chicago with a Jewish hip-hop poet, for instance, or see the sights in Seattle with a hot DJ. Since members are encouraged to create and upload their own tours, the library is likely to grow quickly. The company is also building a new section, offering campus tours for (upcoming) freshmen "who look lost no matter how many times they've looked at their maps." While AudioSnacks isn't the only company offering MP3 tours (see Soundwalk, TourCaster, Tourist Tracks and others), letting users upload and sell their own tours makes for an interesting twist. It's a great example of Generation C(ash): consumers are producing valuable content, and expect to be rewarded accordingly. Definitely one to set up in your own country or language. Website: www.audiosnacks.com Contact: audiosnacks@gmail.com
Downloading guidebooks on the go
Digital fuel for travel »
Launched yesterday at Schiphol Airport, Fuel for Travel lets consumers download travel guides, music, audio books, tv shows and movies to their MP3 players and other digital devices. Located in Schiphol's Departure Lounges 1 and 2, the Fuel for Travel features listening and viewing stations for travellers to browse digital content. Once they've found what they want, they can dock their device, pay by credit or debit card, and download the material. Pricing is similar to that of online music and video downloads. A wide range of devices is supported, including MP3 and MP4 players, phones, and PDAs. Unfortunately, iPod owners are out of luck: due to Apple's DRM protection, video content can't be downloaded to the ubiquitous players. Fuel for Travel is a partnership between Talpa (a Dutch multimedia content provider), Samsung Electronics, and Amsterdam Airport Schiphol. Samsung provided technological know-how, and also sells players and phones at the Fuel for Travel shop. Content providers include Red Bull, MTV/Nickelodeon, Radio 538, Audiocitytours, and Commodore. According to an airport spokesperson, members of test groups were especially interested in destination travel guides. Schiphol, which is managing the project, hopes that offering digital content will add to a more enjoyable travel experience for passengers. Letting customers create their own in-flight entertainment package makes perfect sense for travel hubs. One to partner with and set up at an airport or train station near you? Just try and get Apple on board ;-) Website: http://www.fuelfortravel.comContact: development@fuelfortravel.com
Industry news:
Sidestep Acquires Travel Social Network TripUp Posted: 09 Jul 2007 10:58 PM CDT Travel search company SideStep has acquired social networking site TripUp for an undisclosed sum. TripUp is a social network focused on travel and includes user-generated travel blogs, photos, videos, maps, and travel reviews. SideStep had previously acquired user generated hotel ratings site TravelPost.com in October 2006. I spoke with SideStep CEO Rob Solomon prior to the announcement. Solomon sees the acquisition of TripUp as SideStep moving towards becoming a data intensive network; SideStep wants to become the leader in online travel related information. Solomon said that SideStep has a social networking (see tech trends) strategy in place that as well as utilizing TripUp also includes facebook. SideStep already has two Facebook applications. The Trips Facebook application provides a trip planning service that currently has over 150,000 users. Extended Info allows users to add fields and categories of their own choice to a Facebook profile. SideStep is already developing a Facebook App for TripUp that should be launched later in the year. I pushed Solomon on the question of what SideStep gets out of Facebook, given the still lingering questions over many Facebook apps that seemingly lack any coherent business model. SideStep sees facebook as a customer acquisition vehicle. Solomon noted that although it is still early days in terms of what they are doing on Facebook, the company had already had over 1000 solid leads from their two Facebook apps, and expect this figure to rise rapidly as they improve their cross promotion strategies.
First Round Capital & Bay Partners Invests in Yapta Posted: 09 Jul 2007 10:59 PM CDT More travel startup news tonight after Sidestep’s acquisition of TripUp: Yapta, one of the many Seattle-based travel startups (see Farecast and TripHub too), is announcing its second round of venture capital - $2.3 million from First Round Capital, Bay Partners and other investors. The company has now raised a total of $3 million. Yapta, which launched in May, has a unique approach to saving people money on travel: The core of the Yapta service is a browser bookmarklet or addon that lets users “bookmark” fares that they find on major travel sites. Ten airline and travel sites are currently supported, and many more will be added over time. See a flight you are interested in and bookmark it. The flight and fare information is then stored in your account at Yapta. Find a number of different flight options at different sites, and then go back to Yapta to compare them. This is particularly useful when you fly Southwest or Jetblue, which do not provide flight information to other services. If the fare increases or decreases before you make a purchase, that will be reflected on the Yapta site. If you make a purchase by clicking through to the airline or travel site from Yapta, they’ll continue to monitor the price. If it falls, they’ll ping you and suggest you contact the airline for a refund or flight coupon. All airlines offer these on price drops but few consumers follow up. Yapta will help by reminding you.
6/20/07 - Saga, a UK travel and insurance company for people over 50, has agreed to merge with UK motoring group the Automobile Association (AA), in a £6.2 billion deal. Existing shareholders in the two companies will remain as investors in the combined enterprise. These include private equity houses Permira and CVC, which bought the AA from energy group Centrica in 2004, and Charterhouse Capital Partners, which owns Saga. Permira and CVC would hold a combined 42.5%, Charterhouse would hold 37.5% and company management would hold the remaining 20 percent.
- Trivop claims to be the first online hotel video portal. Using Google maps to help users find hotels, the website gives them the next best thing to visiting a hotel in person—a video walkthrough. Each video begins with some street footage near the hotel. The video camera then takes the viewer up to the entrance and into the lobby and other public spaces, and on to a room. Videos are available for each of type of room a hotel offers (standard, deluxe, junior suite, etc), including shots of the bathroom and the view through the window. No running commentary, just some fairly innocuous background music. Additional information includes the five most recent reviews on TripAdvisor, a full street address and a link to the hotel's website. French Trivop currently lists 144 hotels in Paris and 11 in London. Within a few weeks, the site will expand its reach by harnessing the power and video cameras of the masses. Travellers (and hotels) will be able to upload videos they've shot. In addition to amateur videographers, Trivop is also seeking freelance filmmakers to shoot professional videos: "Trivop is convinced that hotels must provide a video on their website. We want to open up many business opportunities for you by building the biggest community of filmmakers all around the world for the hospitality industry." About time, considering the very limited still and moving imagery most hotel websites offer. Thomas Owadenko, Trivop's founder, informs us that 500 filmmakers signed up over the past three weeks. So besides the providing travellers with previews of hotels, Trivop will also tackle the B2B side by creating videos for hotels, or brokering between hotels and freelance filmmakers. With both professional and user-submitted candid videos, the website's visitors will benefit from the same kind of transparency that candid photos on TripAdvisor offer. Sources of revenue include production fees and hosting charges for hotel-directed videos, as well as referral fees. The company will also license its catalogue to online travel agencies. Trivop's main challenge is to build content and traffic quickly, since TripAdvisor (which has 20 million unique visitors each month and is owned by Expedia), started letting users upload videos last month. Watch this space! Website: www.trivop.com Contact: www.trivop.com/contact
News
VibeAgent: TripAdvisor 2.0
Posted: 19 Jul 2007 11:25 PM CDT
Any profitable sector of the internet is bound to draw the eyes of new startups. This is particularly the case for the $78.8 billion online travel industry. It’s spurred the development of over a dozen meta-search engines, trip trackers, and trip planning tools.
The latest travel site, VibeAgent, should look familiar to you. It’s TripAdvisor with a social networking twist. Like TripAdvisor, you can use the site to find, review, and book hotels (TripAdvisor also does flights). However, on TripAdvisor, every gets the same reviews. It can be hard to guess at motivations behind the poster, or how relevant they are to your tastes and preferences. They recently received an undisclosed seed round of funding from Trip Davis, President and CEO of the publicly traded TRX Inc.
VibeAgent helps add context to the reviews and search results by exposing the profiles of the reviewers and ranking search results based on your relationship to the reviewer. Reviews consist of text, ratings, and photos of the area. Every review is labeled by the person who posts it and ranked in search results with review by similar reviewers, friends, and members of groups you’ve joined pushed to the top. The idea is that these people have the opinions that you can trust and which are closest to your views. Of course, if you don’t join the system, they won’t have very many details to base their results on.
So far VibeAgent is sticking to hotels because they want to focus on purchases with subjective aspects. Flights are fairly commoditized, with pretty much every airline sticking you in the same cramped chair. Hotels are hard to assess from a price tag and even a photo, which is the reason VibeAgent wants to personalize reviews. Their next target will most likely be vacation homes.
One of the major problems review services have with getting of the ground is building a critical mass of reviews before it becomes a self sustaining community. Yelp has done it by focusing on a few metros and copious amounts of parties. VibeAgent, with their older crowd, plans on rewarding top users through “travel-related” rewards.
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