Market Potential Index for Emerging Markets - 2008
March 6, 2008
see full ranking here: http://globaledge.msu.edu/resourceDesk/mpi.asp
Introduction to MPI
Global marketing is becoming more and more important along the years with the increasing trend in internationalization. Having too many choices, marketers face the challenge of determining which international markets to enter and the appropriate marketing strategies for the countries they are planning to penetrate.
The focus of this study is ranking the market potential of 27 countries identified as an "Emerging Market" by The Economist magazine. The Emerging Economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates which means enormous market potential. They can be distinguished by the recent progress they have made in economic liberalization. Promising opportunities for trade is opening as their need for capital equipment, machinery, power transmission equipment, transportation equipment and high-technology products is substantial and is increasing rapidly.
The indexing study is conducted by MSU-CIBER to help companies compare the Emerging Markets with each other on several dimensions. Eight dimensions are chosen to represent the market potential of a country over a scale of 1 to 100, and they are given weights to contribute to the overall Market Potential Index. The following table contains the indices and rank of each country for each of these dimensions and the overall market potential index. An explanation of these dimensions, their weights in the overall index, and the variables that are used to construct those dimensions is presented next.
Notes:
- The most recent version of the Market Potential Index can always be found on globalEDGE at:
http://globaledge.msu.edu/resourceDesk/mpi.asp.
- We also keep an archive of the Market Potential Index for the previous years. To find these archives, please visit the MPI Archive.
- To sort the table by any dimension, click on the column heading.
see full ranking here: http://globaledge.msu.edu/resourceDesk/mpi.asp
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