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online video
Table of Contents:
Online Video
The explosive growth of google's YouTube and video-sharing services such as BitTorrent has led to a dramatic increase in the amount of data traversing the internet -- Google CEO Eric Schmidt has pointed out that internet traffic generated by YouTube in 2006 was larger than all internet traffic combined in the year 2000.
There is room for further growth -- even with YouTube's success, less than 1% of video is delivered over the internet, as existing broadcast systems such as television dominate. But that could change.
It's unclear how online video will impact the telecommunications carriers (such as AT&T (T) and Verizon Communications (VZ)) that own the pipes that deliver video to the end user, or the content providers (such as CBS (CBS), Time Warner (TWX), and Viacom (VIA)) that create the video in the first place. Because of the breadth of video located all overy the web, Video search will be very important to users as well as for those working on Video advertising models.
Challenges
One thing is clear, however -- online video requires massive amounts of bandwidth. A single 30-minuted sitcom requires as much bandwidth as over two years of email messages for an average user.1
The bandwidth required for online video will require telecom companies to spend massive amounts of money on network upgrades to keep pace with the additional traffic.
YouTube's Challenges to monetize content:
You'll notice very few ad units while surfing YouTube, and none at all while watching videos contributed by ordinary folk like you or me. The reason? Google fears the legal repercussions of monetizing user generated content that may infringe on somebody else's copyright. But YouTube's homepage is different since it merely displays thumbnails that may lead to infringing content. And it has capitalized on that page by selling a video ad unit in the upper right-hand corner for $175,000 per day (plus a commitment to buy $50,000 more in advertising elsewhere on YouTube or Google). read more here
Internal corporate video sharingGoogle added video to its paid business edition of Google Apps. With this service, customers pay $50 per year (per person) to get Gmail, Google Talk, video sharing, Google Documents and other tools for collaboration. For free, people can get a version that doesnt include support or API customization. They now allow full length videos uploaded for internal communication. But, in contrast to YouTube, with this business service...not anyone can see the videos, but instead they require invite access (to employees, investors, etc). Still, the product would be better if there was live-broadcasting or video conferencing (tools often used in business).
Add VIDEO to blogs....
Economics of Peer to peer video- a great book from CITI
The rise of peer-to-peer (P2P) video as offered by YouTube, DailyMotion, and via Joost and BitTorrent signifies a shift from traditionally one-way, top-down, centralized, point-to-multipoint television, to a new, multipoint video world, where users create content and share technical resources.
While P2P represents a new technological architecture, the implications of this trend go far beyond technology; the ability to share digital content, including audio and video material, in real time, facilitates communication and promotes community without hierarchy or strict control. As Eli Noam, Lorenzo Pupillo, and their colleagues demonstrate in this volume, P2P has permeated the economics, culture, intellectual property, politics and policy of media.
Peer-to-Peer Video is the first book to apply economic analysis to the video P2P phenomenon. The authors provide contemporary examples from the U.S. and around the world to shed light on P2P as a mass medium, exploring such issues as pricing, licensing, security, and regulation. The result is commentary on a slice of popular communications culture that will interest scholars and students, policymakers, media industry professionals, and general readers alike.
For more information and to purchase a copy of the book, please click here: Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass Medium
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addthis_pub = 'briandbutler
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